About This Training Course

"Health organisations produce dozens of brochures each year for information and educations. But are they hitting the mark? Do they look amateurish - or cost too much? Do they need improving?

Following her highly popular Producing Successful Newsletters course, Sue Driscoll now offers a three-hour workshop on improving brochures used in healthcare settings."

Subjects Covered

"Designing brochures
Layout suggestions
Tips for readability
Using photographs and illustrations
Branding and visual identity
Multilingual considerations
Distribution and display
Tips to save time and money
Evaluating success
Improving your e-brochures
Adapting to electronic distribution"

Other Information

"Participants are encouraged to bring samples of brochures to class, where Sue can provide confidential one-on-one review and advice to assist organisations make useful improvements.

About the Facilitator:

Sue Driscoll is a freelance consultant, who provides strategic communication advice to consultancies and corporations, particularly in the health care industry. She is an experienced health care practitioner who worked in major metropolitan Melbourne hospitals for more than 15 years. During this time she coordinated hospital and network responses to major crises including infection outbreaks, industrial action, coronial inquests, funding shortfalls, facility and equipment malfunctions and the many media stories – good and bad news – that face a Victorian public health care organisation.

Sue has managed internal and external relations for corporations and not-for-profit organisations, as part of the management team or as a consultant. She has also taught strategic communication planning and community relations at Masters level at RMIT University.

An ex-journalist, Sue is a former President of the Public Relations Institute of Australia (Victoria), and organised the Institute’s last two overseas study tours (to the US and UK) and has been a regular commentator on public relations on ABC Radio."